Hanbok Wave

The Hallyu Collaborative Content Planning and Development (Hanbok Wave) is a project promoted by the Ministry of Culture, Sports and Tourism and the Korea Craft and Design Foundation to create hanbok products that can enter the global market and create new values for the Hallyu, by meeting between a hanbok company with the potential and technological prowess and a Hallyu cultural artist.

This year, in its third year of Hanbok Wave, Yuna Kim, figure skating queen participated as a Hallyu cultural artist. She plays a major role in promoting the charm and value of hanbok on the world stage and creating a new wave of Hallyu by working together in the entire business process, including planning and designing product development based on her personality and image, and photo shoots.





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