[KBS] Brave Girls Rosie, introduces the fashion of hanbok to the world   2021-12-02

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  • Hanbok Wave



    The Hallyu Collaborative Content Planning and Development (Hanbok Wave) is a project promoted by the Ministry of Culture, Sports and Tourism and the Korea Craft and Design Foundation to create hanbok products that can enter the global market and create new values for the Hallyu, by meeting between a hanbok company with the potential and technological prowess and a Hallyu cultural artist.

    This year, in its third year of Hanbok Wave, Yuna Kim, figure skating queen participated as a Hallyu cultural artist. She plays a major role in promoting the charm and value of hanbok on the world stage and creating a new wave of Hallyu by working together in the entire business process, including planning and designing product development based on her personality and image, and photo shoots.

    Participating companies include ▲GEUMUIJAE, ▲GUIROE, ▲LIV DAMYEON, ▲MORINORI, ▲C-ZANN E, ▲LEE YOUNG-AE TRADITIONAL CLOTHES, ▲HAPPLY, ▲HAEMI BY SAIMDANG, ▲HYEON, ▲HEYUM HANBOK, and a total of 60 outfits of various hanboks that reflect Yuna Kim’s unique characteristics were developed.





    About MCST About Hanbok Center

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